The CEO of CIP in an interview with The business year Journal:

Elahe Jadidi user photo Elahe Jadidi Tuesday, December 11, 2018
The-CEO-of-CIP-The-business-year-Journal

The CEO of CIP in an interview with The business year Journal:

CIP Director said in an interview with The Business Year magazine:
What was the idea behind the establishment of CIP, and how would you assess its performance in the past year? There was a
need in our society to transport business leaders or important people in a more convenient way in terms of providing them with more privacy and faster services. Our second reason was We needed to have a beautiful showcase at the entrance to our country to foreign guests by entering this beautiful showcase of our country in the first encounter. These factors gave the domestic private sector enough reasons to start their activities in this sector. The important point about Iran CIP is that we provide the passenger with all the services they require during their travel. These services start from the beginning, first from their home to the airport, and after their arrival and do the workflow they will be transferred to their destination in anywhere, which will be done that all operational process by CIP personnel. This full packaged services of this magnitude might not exist for passengers elsewhere in the world, though they are a reality in Iran; 90% of commercially important people in our society who are aware of our services use CIP.
What key challenges have you faced over the past year? We were fortunate not to have experienced any significant challenges last year. Our organization has two main goals: as a private company, we need to make profit and we should be a great The high representative of our country. These two duties are extremely important; therefore, we need to maintain our high-quality services and not allow the quality to decline. In terms of security, Iran is the best in the region; passengers can travel easily through Iran. Our duty is to manage these trips in the best way possible and represent our services with suitable quality to our valued guests. The most important challenge that we face as a private company, which most active companies in the private sector also face, is getting support from the government. We would like to see greater government support for a more successful private sector; there should not be any obstacles from the government for a successful private sector. Government support is extremely important to us.
Regarding to your international partners and collaborations, are you cooperating with international business? We do not have international partners; we only have local partners. We provide services to both international and local airlines, though we only provide CIP services and not business services, such as launch services. Currently, most of the airlines use our terminal, and if any new airline wants to add Iran as a destination we will certainly be a part of their negotiating. The government strives to develop the tourism industry; how do you plan to be part of this development? The tourism industry requires a vast investment that will result in efficient amount of profit. We stand at beginning and at the end of this cycle, because passengers who enter and exit Iran might use our services. Therefore, our duty is to present them with the quality that they deserve and introduce them to historic and touristic destinations of Iran.
What are your priorities, ambitions, and goals for the coming year? We have plans for 2018 and beyond. The first is to find new markets and entering to new markets and expand our activities. In the past year, we were occupied with establishing our business and preparing the essential infrastructure in different aspects for CIP. In 2018, we want to focus on expanding our business and adding more CIP services. We also want to offer our guests domestic and traditional products. Atlases of important Iranian tourist destinations will be prepared as a light-box inside CIP and given to our guests. We are developing new applications to ease our clients’ access to CIP services. We have already created a satisfaction level for our clients and this year we seek to increase our standards.
Do you have a strategy to market the project in CIP? Imam Khomeini airport is the central hub of Iran, and all the transfers go through this airport, even from other provinces. For now, we only operate in Tehran and have not entered into other provinces. Our new plan is to investigate the status of markets in provinces that are hubs of industry and business, such as Semnan, which does not have an international airport and Semnanian businessman use Imam airport. Gilan, Mazandaran, and Hamedan can also be mentioned as examples of provinces that might be our new markets. In this regard, a qualified team will be employed with an international marketing approach to accurately present our wishes and services to our clients.

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