Tourism in Iran in the year of Support for Iranian Products; On the Path to Development

Milad Shakib user photo Milad Shakib Tuesday, June 19, 2018

Tourism in Iran in the year of Support for Iranian Products; On the Path to Development

Almost everyone knows that the tourism industry is one of the most lucrative industries for the economy of countries, and many modern countries made a special investment on this issue. As a country with high potential in tourism industry, Iran always makes effort to create new areas in tourism industry so that she can find new ways to increase its economic growth. Although statistics show the growth of tourism in Iran over the past few years, it is possible to speed up the growth of the tourism industry in Iran, and what year is better than the year 1397, which is named the year of ‘Support for Iranian Products’ by Ayatollah Khamenei, the Supreme Leader of the Islamic Republic. Though in general, products are considered as commodities in mind, tourism in Iran is a clear example of the "Iranian commodity" and should be noticed in 1397 more.

Potentials and Functions
As we said, Iran has a very high tourism potential. According to World Tourism Organization (WTO), in terms of historical and natural attraction, Iran is respectively in 10th and 5th rankings among the other countries in the world.  But this potential has never become an actual possibility. According to the World Economic Forum's statistics on tourism competitiveness indicators and in comparisons with the other countries in the Middle East, in 2017, Iran has ranked 93rd out of 136 countries.
It should be mentioned that, in recent years, Iran has grown well in many tourism indicators. In 2011, Iran ranked 114rd out of 139 countries, in 2013, ranked 98rd among 140 countries, in 2015, ranked 97rd out of 141 countries and finally in 2017, ranked 93rd among 136 countries in the world. However, with the special attention given to ‘Support for Iranian Products’, it seems that this growth can be accelerated.

Support for Tourism
Ebrahim Ansari Lari, CEO of Kish Free Zone Organization, says: ‘Last year, 12 million Iranians traveled abroad. 95 percent of this population left Iran for leisure, and a significant part of our national wealth was sent to the foreign markets. For example, each day, in regular seasons, 20 flights, and in special seasons, 40 flights, leave Iran only to Istanbul, and with each of these flights, millions of dollars will be paid out of the country and will be spent outside the borders of our country. As we can divide consumer goods into domestic and foreign goods, tourism and tourism destinations can also be divided into domestic and foreign goods. So, tourism destinations of our country, with enough quality to attract travelers, are an excellent example of domestic products. These domestic products should be supported’. 

This statement demonstrates the need for more attention to the tourism industry in the country in 1397. In this year, in addition to the development of tourist areas in the country, we should encourage foreign and domestic tourists to travel to the tourist attractions of Iran. Nikola Kosutic, head of research for the Middle East region at Euromonitor, says: ‘Iran is a bright star. The potential is enormous when you consider where they are now, and what they could achieve in the near future. Iran is likely to become the leading tourism market in the Middle East and North Africa Region, provided the infrastructure is able to develop and cope with changes’. 

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